Web Lingo for the Internet Illiterate

When setting up your website or internet marketing campaign, it can sometimes get confusing when you hear all of the “techie-jargon” that web-developers use. Even that word – web-developer… what does that mean? At Butler, we always want to make it simple for our clients. This is a quick guide to help the website-illiterate understand some of the lingo used in the web world.

Building a Website is Like Building a House

When building a website, it’s helpful to compare it to building a piece of real estate property. When you buy property, you need an address that identifies the property’s location. You also need a lot – which is an empty piece of land that you can start building your property on. Once you have your address, and you purchased your lot, you can start building the actual property. Now incorporate that same process into building a website, just using different lingo:

URLYour URL is like your home address – it’s your websites identification on the internet. Your URL is how people can locate your website online. URL’s go by many names: domain name, web address, internet address, link, etc… they’re all the same thing.

HostingYour Hosting plan is like your property lot – it’s your space on the internet that you can start building on. If you have a URL but no hosting, you basically have an address without any land that it’s pointing to. If you have hosting but no URL, you basically have a piece of land that no one can locate.

Web DevelopmentWeb Development is like building the actual property – it’s the procedure used to create your website. It’s the process of creating a tangible product. Just as it is with building a home – you start with a design concept, and then you start building with wood and nails, so it is with web development. However, instead of blueprints, wood and nails, web development involves designing the look and feel of your website, and then building it with HTML code.

Websitea website is like the finished product of building a home – it’s the thing you see when you go to a web address. Just like when you go to a home address and see a house; when you go to a web address you see a website.

Webpagea webpage is like one of the rooms of a home – each webpage is different and serves a different function, and all of the webpages collectively make the entire website (just like all of the rooms collectively make the entire home). There are usually several web pages for every website. Just like you have several rooms for several different functions in your home (the kitchen is there to cook food, the dining room is there to eat food, the bedroom is there to sleep, the living room is there to relax); so it is with a website – there are several different webpages serving several different functions (the Home Page is there to grab the viewer’s attention, the About Page is there to tell the viewer more information about your website, the Contact Page is there to give your viewers the ability to reach you, etc.).

HTML CodeHTML is like the wood and nails used to construct the property – it’s a code that the internet recognizes and translates into images and text. Its one thing to design what a website should look like… it’s another thing to convert that design into a code that the internet recognizes so that it can display your design online.

Other Important Web-Terms

The above terms explain the basic elements involved with creating a website. There are a ton of other important words to know regarding your website, and internet marketing. Here are a few:

Informational Website – an Informational Website is a website in which its primary function is to display information to its viewers.

E Commerce Website – an E Commerce Site is a website in which one of its functions is to sell products or services directly from your website. E Commerce sites require a shopping cart, a product list, and some form of merchant interface (such as PayPal) that allows customers to spend money on your website.

Search Engines – A Search Engine is kind of like a phone book – it’s a directory that helps you find the websites and information that you’re looking for on the internet. If you are looking for a plumbing company in your city, you could go to the phone book and flip to the “P” section for “Plumbing” and get a list of different businesses that do plumbing. You can do the same thing online by going to search engines like Google, Yahoo or Bing, and typing in “plumbing companies in my area” and it would pull up a list of different websites and information dealing with plumbing companies in your area.

SEO – SEO (Search Engine Optimization) is like a paid listing in the phone book – it helps you get seen in a higher rank on search engines. Just like there are different types of paid ads in the phone book, there are different types of search results in search engines. Search Engine Optimization is the process used to get higher rankings on search engines.

Social Media – Social Media sites are like online social clubs – you can connect with people who are interested in the same things you are. Social Media sites include Facebook, Twitter, LinkedIn, Pintrest, and others. Social Media sites are open for everyone to join, and since so many people are connected to Social Media sites, businesses have learned that they can act as great marketing tools to promote their business.

CMS (Content Management System) – a CMS is a computer program that allows you to publish, edit, modify and manage content on your website, without having to modify the HTML code, because the HTML code is already created for it. Basically, if you want to be able to make minor changes and updates to your site, such as adding or removing text or images, or updating your events calendar, without having to know HTML coding, it would be beneficial to have your website setup as a CMS.

Web Templates – A Web Template is like a CMS in that you can add, edit and modify content for your website without having to know HTML code, but they are inferior because they are very basic, not unique, and hard to be found by search engines. You can get web templates for free online from several places – but it’s always preferred to have a custom site built.

Summary

There are a ton of other techie-jargon words used for web development, but these are the basics. The good news is that even if you are still a little confused, it’s okay – we’re here to help! At Butler Web and Design we handle all of the above services, and more! If you have any questions, comments or concerns, feel free to contact us at http://butlerwebanddesign.com/contact.php

How to Choose The Best Web Designing Services

Nobody can deny the fact that websites are influencing the prospect of the business in today’s world considerably. However, you cannot achieve full benefits of a website unless the same is attractive and effective. Not everybody can design and develop such good sites and you need to take the help of a professional to get it done. When you start your searching for a professional web designer, you may come across with many companies claiming to deliver better products. You certainly will end up in confusion over whom to assign the job. You will have to take many things in consideration while assigning the job to a service provider.

• PSD conversion: – The design files will be created in PSD formats usually and it needs to get converted to HTML/ XHTML/HTML5 to create a website. This conversion is a crucial job which may makes or mars the quality of the website as a whole. The professional web developer can convert the PSD file to HTML/XHTML without losing the original charm of the design. A web developer should guarantee pixel perfect design while performing PSD to HTML conversion.

• Along with pixel perfect designing, perfect coding is necessary to make the website more search engine friendly and to enable a fast loading. The web designing service provider should have enough experience and expertise to do the work perfectly.

• PHP programming, UI development, module development etc are other crucial areas where the web development company should be able to provide the best result and should give guarantee that the entire work is as per the quality norms put forth by various international organizations such as W3C.

Now you may feel that it is a bit difficult to identify the right service provider for your website. There is nothing to worry. You can select the right company by following a few steps mentioned below.

• The web development company might have mentioned about their portfolio on their official website. Try to find out the websites developed by them earlier and assess the quality of the same. Assess the unique features they have provided in each of those websites.

• If you can inquire with any of their existing clients, that will be even better.

• Try to have long discussions with the service provider about your exact requirements and find out how fast they understand your needs. When they can follow you easily, you will not have any communication problems in the future. Proper communication is necessary to get the best outcome.

• Inquire about the technical abilities of the service provider and about the technology and the equipment they use. It will be better to go with those who use the latest technology and sophisticated equipment to have better results.

• Ask them clearly about the technical support they are providing.

• Find out whether they have any pay-back policy. Only those with full confidence on their ability can offer to pay back the entire amount if the client is not satisfied with their work.

• Certainly the price is a criterion, but should not give much importance to that as the best things will always be costly.

How to Develop iPhone Programs and Apps

Are you interested in developing an app for the iPhone? These apps are a major way to making heaps of money. If yes, then there are four ways to learn, how to do this:

1. One thing you can do is, take your idea to the developer who can build an app for you.

2. You can use an online program builder tool that requires little or no programming.

3. You should learn how to convert a program developed in HTML or other programs for use on the iPhone.

4. You can learn to develop your own apps by learning all the programs and skills yourself.

First of all, you need to decide whether you want to use “web app” or “native app”, after considering all the pros and cons of each approach.

Once you proceed it is necessary for you to know about the apps.

What is a web app?

A web app is fundamentally a website that is specifically designed for or modified for the iPhone. You can use various tools to adapt an existing website for use. It is built with web technologies like HTML, JavaScript etc. If you can build a website, then you can develop a basic web app. You need a URL and link, most of the functions and hardware are not available for you. The Web app is installed on the phone like a native app and not available in the iTunes app store and it is not written in Objective – C.

Pros:

  • Web developers can use the tools what they know and they can modify the current web design and use existing development skills.
  • Not limited to Mac OS.
  • The app can run on any device that has a web browser like Blackberry, Android, etc…
  • Bugs fix in real time and not require the users to upload revised versions of their phone.
  • The development cycle is much faster.

Cons:

  • Hardware access is not available.
  • You must develop your own payment system if you want to charge for the app.

What is a Native App?

A native app is developed using the iPhone system and is installed on the iPhone. The application can use all hardware like speakers, accelerometer, camera, etc. It is available in the iTunes App store which increases their appeal for users. But means that the apps have to be submitted to apple and approved.

Pros:

  • There are excellent tools available through the registration of Xcode, Interface Builder, and the Cocoa Touch framework.
  • You can access all the excellent hardware features.

After considering all these pros and cons, now you have to decide which way you want to go ahead.

1. You can take your idea to the developer who can build an app for you.

There are several developers who will work with you and create a program for your idea and make it registered with the app store. They will fully develop the native or web app for you for an upfront fee, a monthly fee or a share of the profits.

2. You can use online program builder tool that requires little or no programming.

You can use online tools that can use to build your own apps from the templates and various tools any functions, which have the templates and tools. There are some general online app builders that are designed for general business and entertainment needs and more specific ones that target specific needs. Some of the others allow the developers familiar with HTML and Java Scripts to write the code with a specific knowledge of development. It would be nice if you know HTML, Ruby, Java, JavaScript, CSS, Python, PHP.

3. Develop your own apps by learning all the programs and skills yourself.

It may be you need to play various roles for the programming skills and understand the iPhone system, you have to be a researcher, creator, idea developer, entrepreneur, project manager, information architect, user information designer, accountant, developer, marketer and advertiser.

You need some aspect to work on an iPhone app, that includes:

  • You must have an ability to know what works and what doesn’t work for existing systems.
  • You should have market research skills to find out what is in demand.
  • Graphic and layout design.
  • Graphic user interface design, and so on.