Web Lingo for the Internet Illiterate

When setting up your website or internet marketing campaign, it can sometimes get confusing when you hear all of the “techie-jargon” that web-developers use. Even that word – web-developer… what does that mean? At Butler, we always want to make it simple for our clients. This is a quick guide to help the website-illiterate understand some of the lingo used in the web world.

Building a Website is Like Building a House

When building a website, it’s helpful to compare it to building a piece of real estate property. When you buy property, you need an address that identifies the property’s location. You also need a lot – which is an empty piece of land that you can start building your property on. Once you have your address, and you purchased your lot, you can start building the actual property. Now incorporate that same process into building a website, just using different lingo:

URLYour URL is like your home address – it’s your websites identification on the internet. Your URL is how people can locate your website online. URL’s go by many names: domain name, web address, internet address, link, etc… they’re all the same thing.

HostingYour Hosting plan is like your property lot – it’s your space on the internet that you can start building on. If you have a URL but no hosting, you basically have an address without any land that it’s pointing to. If you have hosting but no URL, you basically have a piece of land that no one can locate.

Web DevelopmentWeb Development is like building the actual property – it’s the procedure used to create your website. It’s the process of creating a tangible product. Just as it is with building a home – you start with a design concept, and then you start building with wood and nails, so it is with web development. However, instead of blueprints, wood and nails, web development involves designing the look and feel of your website, and then building it with HTML code.

Websitea website is like the finished product of building a home – it’s the thing you see when you go to a web address. Just like when you go to a home address and see a house; when you go to a web address you see a website.

Webpagea webpage is like one of the rooms of a home – each webpage is different and serves a different function, and all of the webpages collectively make the entire website (just like all of the rooms collectively make the entire home). There are usually several web pages for every website. Just like you have several rooms for several different functions in your home (the kitchen is there to cook food, the dining room is there to eat food, the bedroom is there to sleep, the living room is there to relax); so it is with a website – there are several different webpages serving several different functions (the Home Page is there to grab the viewer’s attention, the About Page is there to tell the viewer more information about your website, the Contact Page is there to give your viewers the ability to reach you, etc.).

HTML CodeHTML is like the wood and nails used to construct the property – it’s a code that the internet recognizes and translates into images and text. Its one thing to design what a website should look like… it’s another thing to convert that design into a code that the internet recognizes so that it can display your design online.

Other Important Web-Terms

The above terms explain the basic elements involved with creating a website. There are a ton of other important words to know regarding your website, and internet marketing. Here are a few:

Informational Website – an Informational Website is a website in which its primary function is to display information to its viewers.

E Commerce Website – an E Commerce Site is a website in which one of its functions is to sell products or services directly from your website. E Commerce sites require a shopping cart, a product list, and some form of merchant interface (such as PayPal) that allows customers to spend money on your website.

Search Engines – A Search Engine is kind of like a phone book – it’s a directory that helps you find the websites and information that you’re looking for on the internet. If you are looking for a plumbing company in your city, you could go to the phone book and flip to the “P” section for “Plumbing” and get a list of different businesses that do plumbing. You can do the same thing online by going to search engines like Google, Yahoo or Bing, and typing in “plumbing companies in my area” and it would pull up a list of different websites and information dealing with plumbing companies in your area.

SEO – SEO (Search Engine Optimization) is like a paid listing in the phone book – it helps you get seen in a higher rank on search engines. Just like there are different types of paid ads in the phone book, there are different types of search results in search engines. Search Engine Optimization is the process used to get higher rankings on search engines.

Social Media – Social Media sites are like online social clubs – you can connect with people who are interested in the same things you are. Social Media sites include Facebook, Twitter, LinkedIn, Pintrest, and others. Social Media sites are open for everyone to join, and since so many people are connected to Social Media sites, businesses have learned that they can act as great marketing tools to promote their business.

CMS (Content Management System) – a CMS is a computer program that allows you to publish, edit, modify and manage content on your website, without having to modify the HTML code, because the HTML code is already created for it. Basically, if you want to be able to make minor changes and updates to your site, such as adding or removing text or images, or updating your events calendar, without having to know HTML coding, it would be beneficial to have your website setup as a CMS.

Web Templates – A Web Template is like a CMS in that you can add, edit and modify content for your website without having to know HTML code, but they are inferior because they are very basic, not unique, and hard to be found by search engines. You can get web templates for free online from several places – but it’s always preferred to have a custom site built.

Summary

There are a ton of other techie-jargon words used for web development, but these are the basics. The good news is that even if you are still a little confused, it’s okay – we’re here to help! At Butler Web and Design we handle all of the above services, and more! If you have any questions, comments or concerns, feel free to contact us at http://butlerwebanddesign.com/contact.php

Christian Web Design & Hosting

Believe me, I come across a lot of clients who have come to me after having been through many web designers and developers and are totally disillusioned with my industry. It’s not an easy place to be after having been let down, cheated, ripped off, or manipulated. Often they sit in my office and look at me through skeptical eyes and understandably so! Most have spent thousands of dollars already in web development with not much to show for it or with a website that is not what they wanted.

It is unfortunate that this happens but as in any industry, there are people who promote honest and dishonest practices. Based on the information that I have gathered from clients and talking to other professionals within my field, there could be three major causes to having a bad or negative experience with your web designer or developer.

1. Personalities just do not blend.

It’s very important to find a web designer whom your personality best blends with. You will be working with this person for most likely a long time and if you don’t feel you can work with this designer or developer from the initial start, it won’t get better. There will be many decisions and suggestions you’ll need to make on the road ahead so its crucial this relationship is one your comfortable with from the onset.

2. Not understanding the difference between a web designer and web developer.

There are essentially two breeds in the web world and both are very different from each other. The two titles are not interchangeable, really. Speaking in general, the web designer is the creative being that if skilled, can create beautiful designs and concepts for you. Clearly, this is a left brained thinker and would also be the more personable one of the two. Often however, a really good web designer can lack the technical skills to take their design concepts to the coding or development of a website. The web developer on the other hand, can be a highly skilled, technical person and can take a design from start to final phase. However, the right brain developer lacks the creative skills to manifest beautiful designs and concepts. Because each have a weak area, they often contract the other to compensate for other. This is fine but what happens with the overall cost is passed down to the client. It’s important to find a web designer/developer who is well rounded and able to do both equally well. You’ll save time and money in the long run.

3. Lack of understanding about the Web Design process.

Unless you are a designer or developer, your not going to have a good knowledge of the flow and process it takes to design or develop a website. But at the same time, your web professional should assist you in helping you understand the process by educating you along the way. This is where trusting your web professional is important. You need to be able to trust him or her knowing that they have the best interest for your website. Too often, a lack of understanding causes misunderstandings and opens the door to future problems.

Doing your homework and interviewing several web designers or developers is a must before you employ anyone with your website. You will be investing a good amount of money for a website and its critical to find someone whom you can trust and will be able to work with for the long haul. Having a web professional who is local in proximity is good but if you are able to find someone who meets the three factors listed above, then its perfectly fine to have a web designer or developer from a remote location. Just make sure that he or she is always accessible either by phone or email.

Because the web jargon can be confusing, it is easy for you as the customer to be manipulated. Be cautious and always ask for an explanation that you can understand. I believe the need to find good, honest, ethical web professionals will continue to rise. Christian web design and hosting companies are often sought after because those seeking them already have a preconceived notion in the type of ethics and character of a Christian website designer. Its good to work with others who share in the same belief system as you and that work and service is done at a higher standard.

Most Christian web design companies offer hosting as well as design & development services. It is always a good idea to host your website with your design firm if that is available. This way, the designer can work more efficiently since they are already familiar with their hosting servers. Finding Christian web design & Hosting will be worth the effort!

The Importance of Ajax Technology in Application Development

Rich Internet Application (RIA) has transformed the entire look and feel of the internet. It has made the World Wide Web more vibrant and colorful. There are different technologies that enable to create innovative web apps. Ajax is one such technology that is popularly used to build dynamic web applications with a rich look and feel.

AJAX – the acronym for Asynchronous JavaScript and XML provides rich features and wide functionality.

Ajax enables to make the web pages user- friendly and simplified. It also makes the web pages responsive for the user’s demands. It comprises of various technologies that together provides incredible functionality for websites and web applications. It also enables to load the websites faster, saving the user’s time. Companies prefer to use technology for fulfilling their web development needs. Ajax enables to create innovative and rich websites with a high user appeal.

Role of AJAX in Application Development

It enables to build customized websites and contributes to quick and rapid development. The applications created on this platform tend to be compatible with different browsers and operating systems.

It is the best technology to create a rich interactive user- experience for the visitors of the web. It is a popular choice because of its lower rate of dependence on internet based applications.

Ajax helps in the quick interaction between the server and browser. It provides excellent browser compatibility. So, users don’t have to wait for a long time before the web pages loads before their eyes. It increases the user appeal and so, is frequently used making websites for large organizations. It enables to attract more visitors, which increases the chances of attracting business opportunities.

It provides smooth navigation options for the website and enables fast page reloading, which facilitates smooth scrolling down the page. It makes the web development simple and easy.

It extends plenty of customization options and developers enjoy working on this platform. Ajax provides high amount reliability and scalability for developing rich web applications. Data remains completely safe and secure.

It can control and manage varied websites with plenty of features and wide functionality. It is a useful tool for building websites with loads of information and attractive features.

Ajax is used to develop Rich Internet Apps and make attractive web pages and applications. Organizations opt to build their websites on this technology due to its many benefits. It is based on different server side architecture that supports interaction model. It is important to find experienced Ajax developers who can develop websites in an innovative fashion.