Choosing a Website Marketing and Development Specialist

What to consider when looking for quality web site development

Once you are done planning and preparing for your web site, the next step in establishing an online presence is finding the right company, contractor, or consultant to deliver the web development services you need.

However important a website’s appearance is, the performance and results of any website rely largely on what’s beneath its surface; that which is not seen or fully understood by most. This article is not intended to be a general how to guide on comparing prices and services, but rather advice from an expert on what you should consider when looking for professional website design, web development, and internet promotion that you may not already be aware of.

Differences between Building, Designing and Marketing web presences

Understanding the differences between designing a website, building a website, and making a website visible online will help ensure that you choose a website developer that can meet all your goals and demands.

Building proper and professional web sites which perform and operate optimally is a highly technical process. This includes a website’s load time, certain aspects of its speed of operation, the ability for the web site to work properly and coherently across the many different web browsers and operating systems, and many aspects of potential online visibility. Each of these factors are dependent upon the build of the website – the way in which it was programmed and created. Properly building a website is something many web designers and online marketers fail to be concerned with or take interest in, and frankly they are often unable to handle the process correctly.

Creating effective and appropriate custom website designs on the other hand is an artistic and creative process. You want your web site to be easy and intuitive to use and navigate. It should be enticing and interesting to browse through, and you want the mood and emotion your web site portrays to reflect your identity and image branding. Not only will this catch your audience’s attention – it will enhance your credibility to deliver the products or services you are promising. The design of a website is extremely important, and should be managed accordingly.

Online Promotion and Marketing of web sites encompasses all aspects of a website’s online visibility, including internet advertising, visits from search engines, links from external web pages, and so on. Depending on a website’s goals and purposes, market, and competition, internet marketing is often the most beneficial and cost effective form of promotion available to a company. A website that pulls in around 10,000 visitors a month and generates, say, $30,000 a month in income, could possibly generate $100,000 a month if only it had 40,000 or so visitors. The problem is, as a highly technical and constantly evolving area, most websites are not developed with search engine optimization (SEO) or other important aspects of internet marketing for websites in mind. In fact, studies reveal that as many as 90% of all business-related websites currently on the internet are not built or developed with any regard to online visibility!

Evaluating prospective Web Developers

It is important for anyone who is seeking website development services to understand that many website designers know surprisingly little about properly building or marketing websites. Likewise, many website developers know very little about design and online promotion, and many internet marketers are not concerned with web design or properly building web sites. Understanding what you need and what you will be receiving is imperative to the success of your web presence, and automatically puts you at an advantage over 9 out of 10 websites.

Evaluating Web Design – Portfolios

The only place you should have to look to evaluate a web developer’s designs is to their own website’s portfolio. Any established website developers will offer a portfolio of web sites they have created for other clients, as well as links to the sites. Depending on what you are looking for in a web developer, some things you may want to look for in regards to this portfolio include;

  • Is their work generally similar in design, or do their clients’ sites look unique and appropriate for their purpose?
  • Are their designs and sites consistent and appealing throughout?
  • Are any of the sites flashy and largely graphical?
  • Are there videos, animation, or custom graphics?
  • Are there any e-commerce sites, shopping carts, or other interactive elements?

Evaluating Website Builds

Unfortunately, the people who can spot a good website creator are usually web site builders themselves. Whereas a website appears to most people as simply presentation and function, the truth is that the elements most detrimental to many online presences’ success rates are factors that most people and even many website developers overlook or are often simply unaware of.

There are only a few things that someone without a website development background can easily evaluate in terms of building websites properly:

  • Look for any inconsistencies across pages, odd characters, missing graphics, forms not working, pages not found, or any other technical problems you may be able to identify on the websites.
  • If you have access to several different computers with various operating systems (Windows Vista, Windows 98, Mac OS, etc.) and web browsers (Internet Explorer, Fire Fox, Opera, Safari, Netscape, etc.) you can visit the sites on different browsers and computers and check for consistency and functionality.

Evaluating Online Promotion and Web Marketing

Trying to evaluate web promotion services can easily become confusing. With all the technical terms and fine print, it is often hard to know what you are really getting. For instance, many Search Engine Optimization (SEO) companies guarantee such things as first page listings with a major search engine. Often, however, they will use technical terms to provide clients with something else – usually a paid advertisement that appears on the first page, which is not nearly as valuable.

The best advice I can give for evaluating online promotion performance is to obtain actual performance results, and preferably references. Evaluate what was promised by the website promoter, what was actually delivered, and the value of the marketing. There are no set limits to the performance of a website; all you can do is try to figure out who can provide you with the biggest return on investment and the service most valuable to your site.

Also, be weary of any companies that make specific search engine result guarantees – no one can directly control their results, as algorithms and competition evolve. No search results are set in stone.

Choosing the right web developer for you

There are companies and consultants who specialize in single areas of design, building, or promotion of websites, offering only these services, and others who specialize in the entire aspect of web presences. While choosing the right solution for your particular website depends on your specific needs and goals, having an idea of the various options and knowing what to look for in a web developer allows you to make a more informed and better decision.

Responsive Web Design Vs Mobile Web App: What’s Best for Your Business?

The evolution of smart phones has truly revolutionized the face of digital marketing and therefore the question remains what’s best for your business: responsive web design or mobile web app?

To find out what’s right for you, let’s first understand both:

Responsive Web Design:

Simply put, a web designer will design your website in such a way that the website adapts to the screen size, operating system and orientation of the user’s device.

Advantage of using responsive web design:

  • Users will have a seamless web experience irrespective of the devices they may use. Responsive web development ensures that your users get the same feel whether they access your website from a desktop, tablet, or a smart phone of any size.
  • Better page rank with a single website
  • Economical and easy to maintain. You need to maintain just one website.
  • Better control over your website

Responsive web designs are best suited for:

  • Content centric sites such as blogs and corporate websites
  • News sites or media sites that scroll from up to down
  • Maps, images where the users can adjust the image on the screen for better viewing

With that said, let’s now take a look if mobile app development will suit your business:

Mobile Web App:

In addition to your normal website, you get a separate website designed from an app development company, specifically for the tablet and smart phone users.

Study undertaken by Flurry Analytics reveal that the time spent by smart phone users on mobiles apps vis-à-vis time spent by people on desk tops and laptops. That makes it having mobile web app almost mandatory for people who aspire to reach out to wider bracket of audiences.

Advantages of Mobile Web App

  • Gives the smart phone users and tablet users enhanced experience such as rich look, better viewing of videos, better readability and offline browsing
  • Enables catering to a wider audience as more and more users are surfing net through smart phone and tablet devices.

With that said, let’s summarize and see how each of the website version fares in a comparative statement:

Comparative Analysis:

  1. Development Cost: The cost of developing a responsive web page is higher as compared to mobile app development. More the number of pages, higher will your responsive web designing cost.
  2. Maintenance Cost: Although the initial cost is high, maintain a responsive website is fairly simpler and cost effective, as you need to do
  3. Time Factor: Owing to the complexities involved, it takes more time to develop a responsive web design than a mobile app.
  4. User experience: The user experience will be much better on a mobile app than on a responsive web design. However, research indicates that people prefer using mobile browser of a responsive website than using an app, while navigating from a mobile app is much easier than through the browser.

Conclusion

There is no one right answer for this. Whether you will benefit from a responsive web design services or mobile app development will largely depend your business needs.

Web Database Development – The Right Choice For Your Business

Web development is an enormous field that comprises of different computer languages, database management systems, standards, and applications. Web development cannot be explained as a discrete set of components. Instead, it is a combination of lot of things linked together to get a final application. Web database development refers to development that involves database and its management on various websites. There are a lot of languages and software applications used in database development, the most important being PHP and MySQL. PHP is a server side scripting language and it stands for Hypertext Preprocessor. Similarly, MySQL is the world’s most popular database management system. To be more specific, it is a relational database management system, often abbreviated as RDBMS. Here, SQL stands for Standard Query Language.

For those who don’t know, a server side scripting language is a computer language that processes data on server before sending it to the requested user. Contrary to this, ordinary HTML pages do not need any processing on server side and hence they are directly sent to the requested user. As also stated above, PHP is a server side scripting language and it has developed a lot in past decade. There are a lot of benefits of using PHP for web database development. First of all, the noticeable thing about PHP is its usability while code designing. You don’t need to stop or halt the system in order to edit or modify coding. Secondly, interoperability is another great advantage of choosing PHP for your server side scripting. No matter what brand of computer or machine is used, PHP can run flawlessly.

Combination of PHP with MySQL offers some great web solutions that companies are looking for. The best thing about these solutions is that they are extremely cheap to build and install. Due to developed freelance networks, you can find a number of experienced PHP and MySQL professionals at very reasonable rates. Even large companies prefer these networks to get their job done at feasible rates. You can find a lot of one stop shops on various websites on internet. Asian web developers are not only smart but they offer some really great database management solutions at very reasonable rates.

There are a lot of advantages of going online in order to get your database management job done. First of all, it is quick. You won’t have to spend time in keeping meetings and going to the office every now and then. Secondly, it is extremely cost-effective – something almost every small or big company is looking for. Finally, it gives you same quality like any other office-based solution provider can give.