Web Lingo for the Internet Illiterate

When setting up your website or internet marketing campaign, it can sometimes get confusing when you hear all of the “techie-jargon” that web-developers use. Even that word – web-developer… what does that mean? At Butler, we always want to make it simple for our clients. This is a quick guide to help the website-illiterate understand some of the lingo used in the web world.

Building a Website is Like Building a House

When building a website, it’s helpful to compare it to building a piece of real estate property. When you buy property, you need an address that identifies the property’s location. You also need a lot – which is an empty piece of land that you can start building your property on. Once you have your address, and you purchased your lot, you can start building the actual property. Now incorporate that same process into building a website, just using different lingo:

URLYour URL is like your home address – it’s your websites identification on the internet. Your URL is how people can locate your website online. URL’s go by many names: domain name, web address, internet address, link, etc… they’re all the same thing.

HostingYour Hosting plan is like your property lot – it’s your space on the internet that you can start building on. If you have a URL but no hosting, you basically have an address without any land that it’s pointing to. If you have hosting but no URL, you basically have a piece of land that no one can locate.

Web DevelopmentWeb Development is like building the actual property – it’s the procedure used to create your website. It’s the process of creating a tangible product. Just as it is with building a home – you start with a design concept, and then you start building with wood and nails, so it is with web development. However, instead of blueprints, wood and nails, web development involves designing the look and feel of your website, and then building it with HTML code.

Websitea website is like the finished product of building a home – it’s the thing you see when you go to a web address. Just like when you go to a home address and see a house; when you go to a web address you see a website.

Webpagea webpage is like one of the rooms of a home – each webpage is different and serves a different function, and all of the webpages collectively make the entire website (just like all of the rooms collectively make the entire home). There are usually several web pages for every website. Just like you have several rooms for several different functions in your home (the kitchen is there to cook food, the dining room is there to eat food, the bedroom is there to sleep, the living room is there to relax); so it is with a website – there are several different webpages serving several different functions (the Home Page is there to grab the viewer’s attention, the About Page is there to tell the viewer more information about your website, the Contact Page is there to give your viewers the ability to reach you, etc.).

HTML CodeHTML is like the wood and nails used to construct the property – it’s a code that the internet recognizes and translates into images and text. Its one thing to design what a website should look like… it’s another thing to convert that design into a code that the internet recognizes so that it can display your design online.

Other Important Web-Terms

The above terms explain the basic elements involved with creating a website. There are a ton of other important words to know regarding your website, and internet marketing. Here are a few:

Informational Website – an Informational Website is a website in which its primary function is to display information to its viewers.

E Commerce Website – an E Commerce Site is a website in which one of its functions is to sell products or services directly from your website. E Commerce sites require a shopping cart, a product list, and some form of merchant interface (such as PayPal) that allows customers to spend money on your website.

Search Engines – A Search Engine is kind of like a phone book – it’s a directory that helps you find the websites and information that you’re looking for on the internet. If you are looking for a plumbing company in your city, you could go to the phone book and flip to the “P” section for “Plumbing” and get a list of different businesses that do plumbing. You can do the same thing online by going to search engines like Google, Yahoo or Bing, and typing in “plumbing companies in my area” and it would pull up a list of different websites and information dealing with plumbing companies in your area.

SEO – SEO (Search Engine Optimization) is like a paid listing in the phone book – it helps you get seen in a higher rank on search engines. Just like there are different types of paid ads in the phone book, there are different types of search results in search engines. Search Engine Optimization is the process used to get higher rankings on search engines.

Social Media – Social Media sites are like online social clubs – you can connect with people who are interested in the same things you are. Social Media sites include Facebook, Twitter, LinkedIn, Pintrest, and others. Social Media sites are open for everyone to join, and since so many people are connected to Social Media sites, businesses have learned that they can act as great marketing tools to promote their business.

CMS (Content Management System) – a CMS is a computer program that allows you to publish, edit, modify and manage content on your website, without having to modify the HTML code, because the HTML code is already created for it. Basically, if you want to be able to make minor changes and updates to your site, such as adding or removing text or images, or updating your events calendar, without having to know HTML coding, it would be beneficial to have your website setup as a CMS.

Web Templates – A Web Template is like a CMS in that you can add, edit and modify content for your website without having to know HTML code, but they are inferior because they are very basic, not unique, and hard to be found by search engines. You can get web templates for free online from several places – but it’s always preferred to have a custom site built.

Summary

There are a ton of other techie-jargon words used for web development, but these are the basics. The good news is that even if you are still a little confused, it’s okay – we’re here to help! At Butler Web and Design we handle all of the above services, and more! If you have any questions, comments or concerns, feel free to contact us at http://butlerwebanddesign.com/contact.php

Responsive Web Design Vs Mobile Web App: What’s Best for Your Business?

The evolution of smart phones has truly revolutionized the face of digital marketing and therefore the question remains what’s best for your business: responsive web design or mobile web app?

To find out what’s right for you, let’s first understand both:

Responsive Web Design:

Simply put, a web designer will design your website in such a way that the website adapts to the screen size, operating system and orientation of the user’s device.

Advantage of using responsive web design:

  • Users will have a seamless web experience irrespective of the devices they may use. Responsive web development ensures that your users get the same feel whether they access your website from a desktop, tablet, or a smart phone of any size.
  • Better page rank with a single website
  • Economical and easy to maintain. You need to maintain just one website.
  • Better control over your website

Responsive web designs are best suited for:

  • Content centric sites such as blogs and corporate websites
  • News sites or media sites that scroll from up to down
  • Maps, images where the users can adjust the image on the screen for better viewing

With that said, let’s now take a look if mobile app development will suit your business:

Mobile Web App:

In addition to your normal website, you get a separate website designed from an app development company, specifically for the tablet and smart phone users.

Study undertaken by Flurry Analytics reveal that the time spent by smart phone users on mobiles apps vis-à-vis time spent by people on desk tops and laptops. That makes it having mobile web app almost mandatory for people who aspire to reach out to wider bracket of audiences.

Advantages of Mobile Web App

  • Gives the smart phone users and tablet users enhanced experience such as rich look, better viewing of videos, better readability and offline browsing
  • Enables catering to a wider audience as more and more users are surfing net through smart phone and tablet devices.

With that said, let’s summarize and see how each of the website version fares in a comparative statement:

Comparative Analysis:

  1. Development Cost: The cost of developing a responsive web page is higher as compared to mobile app development. More the number of pages, higher will your responsive web designing cost.
  2. Maintenance Cost: Although the initial cost is high, maintain a responsive website is fairly simpler and cost effective, as you need to do
  3. Time Factor: Owing to the complexities involved, it takes more time to develop a responsive web design than a mobile app.
  4. User experience: The user experience will be much better on a mobile app than on a responsive web design. However, research indicates that people prefer using mobile browser of a responsive website than using an app, while navigating from a mobile app is much easier than through the browser.

Conclusion

There is no one right answer for this. Whether you will benefit from a responsive web design services or mobile app development will largely depend your business needs.

Top 4 Benefits Of Hiring An Experienced Laravel Website Developer

The ever-growing demands of the web market are not easy to entertain, especially when you do not have relevant expertise in your web development team. To make a balance in this field, it is mandatory to stay updated with ever-changing trends in the web world. The growing standards of the IT world have encouraged us to think for an out of the box solution to meet the market standards. For this purpose, an effective framework is utmost important to be used. Using an advanced framework, you can certainly deal with the changing needs of the market. Here comes the role of an expert Laravel website developer who utilizes unending research and makes innovations to be in sync with the enhancing technological conditions across the world.

There are countless benefits that you can have by hiring an expert Laravel website developer for completing your website development projects with perfection and advancement. To learn how a Laravel website developer works, first get a clarity with what Laravel actually is. So, basically, Laravel is an open-source web-based PHP application. PHP developers use it for the development of multiple web development projects and for varied purposes. So, here are top 4 benefits that many companies have experienced after hiring an expert Laravel website developer in their companies.

#1 – Laravel development is adopted by numerous people for their PHP-based web projects. Though finding a highly proficient Laravel developer is not that easy as you may think because it is actually a complex platform and to get the best use of it, you have to find someone who has excelled in the Laravel development. There are so many things that a Laravel developer has to develop like routing, middleware, views, blade templates, eloquent models, responses, requests and several others. So, it is crucial that the developer you hire should have clarity of the architecture of this framework.

#2 – The Laravel developers possess an advance knowledge about multiple services related to Laravel like cache, elixir, hashing, helpers, billing, artisan console, package development, queues etc. With full knowledge of these subjects, they create a flawless application using Laravel framework.

#3 – By hiring an experienced Laravel website developer, companies get unexpectedly impressive results. This PHP framework utilizes a simple yet expressive language to describe various aspects of the web project. The Laravel development is truly developer-friendly and the syntax and codes inclusive to it are easily manageable by the developers. Moreover, with years of experience, they gain that much knowledge about customization using Laravel platform.

#4 – Using Laravel technology, the developers get the confidence to make the edge touching development through the expressive syntax and codes, modular packaging system and multiple ways to reach local as well as global databases. Being highly skilled in Laravel development, the Laravel website developer knows the right way to use these features to deliver and maintain a complete development package.

So, with their knowledge and experience, the Laravel developers get succeeded in delivering amazingly seamless web projects to their clients. Whether it is a big project or a highly complex one, the Laravel developers know how to justify with the expectations of their clients.